Dr. Friedrich “Fritz“ Eierdanz left his career in academia and later on his corporate job to start his own agency and coaching business. Fritz shares the skills that he teaches to help you enhance motivation, sharpen routines, manage stress, and clarify your thought processes. All of his strategies and techniques are based on his research in Social Psychology, Sport Performance Psychology and Mindfulness Bases Stress Reduction (MBSR).

Fritz creates and practical systems of habit that can be learned, practiced and customized to over 160 individual clients.